Independent vintage-fashion guide — not affiliated with the former Rose Colored Vintage shop or the domain's previous owner.

Fit & measurements

Vintage sizing vs modern sizing

The number on a vintage tag was never meant to match today's. US women's sizes were standardized, revised, abandoned and quietly enlarged — so the only reliable way to shop vintage is by the tape measure.

A short history of US women's sizes

Before mass-produced clothing, garments were made to measure. Ready-to-wear needed a common system, and the US government tried to supply one. According to Wikipedia's summary of the history:

Since the withdrawal, brands have set their own sizes. The comparison below shows the result: the same size number now describes a noticeably larger body.

Size 6–14 in 1971 vs 2011

Measurements in inches for misses' sizes. PS 42-70 figures are for women 5'2½"–5'6½"; ASTM D5585-11 figures are for a 5'5½" “straight” figure.

Size1971 bust1971 waist1971 hip2011 bust2011 waist2011 hip
2———3326⅝35⅛
4———34⅛27⅝36⅜
631½22½33½35¼28½37½
832½23½34½36¼29½38½
1033½24½35½37¼30½39½
1235263738¾32¼41
1436½27½38½40⅜3442½
16382940———
18403142———
Reading the table: a 1971 size 12 (bust 35, waist 26, hip 37) has a bust and hip close to a 2011 size 4–6, but a waist smaller than a 2011 size 2. A 1971 size 8 has a waist six inches smaller than a 2011 size 8.

Misses, juniors and women's

Vintage tags also use size categories that changed less than the numbers. Misses' sizes, usually even numbers, are designed for women of about average height. Juniors' sizes, usually odd numbers (1 to 15), were cut for shorter women with a higher bust and straighter figure. Women's (plus) sizes, usually even numbers from 18 up, are for larger women of average height. Petite, tall, half-size and young-junior lines existed too, and Wikipedia notes that measurements varied by manufacturer by as much as an inch.

Shoes and other numbers

Shoe widths changed notation as well. The Vintage Fashion Guild notes that pre-1970s shoes are marked with letters from AAAA to DDD, while 1970s shoes use N, M or W — so a pair of 1940s platforms might read “7AA” where a 1970s pair reads “7N”. European and Asian shoes use the Paris Point system (38, 42 and so on).

How to measure a vintage garment

  1. Lay the garment flat on a clean table without stretching it.
  2. Measure across the bust (underarm to underarm), waist and hips, then double each figure.
  3. Measure shoulder width, sleeve length and total length from the shoulder seam.
  4. Compare with a garment you already own that fits well, measured the same way — not with your body measurements alone, since garments need ease.
  5. For lingerie and bias-cut pieces, remember the fabric has more give on the diagonal; slips and gowns can measure smaller than they wear.

Measuring also reduces trying-on. Conservation guidance from the Canadian Conservation Institute advises against wearing historic costume at all, and the Smithsonian recommends keeping folding, abrasion and pressure on fragile garments to a minimum; see caring for vintage fabrics. For dating clues beyond size, see how to date vintage clothing.

Sources

  1. Wikipedia — US standard clothing size (incl. PS 42-70 and ASTM D5585 tables)
  2. Vintage Fashion Guild — Quick tips for dating vintage (shoe sizing)
  3. Smithsonian — How do I store antique textiles at home?
  4. Canadian Conservation Institute — Caring for textiles and costumes

Pages checked October 2026. Label dates are guides, not proof: a garment can be older or newer than its label suggests.